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Home > Case Studies > Web Design
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Canon USA Consumer Products
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Project Details:
DG Interactive created a simple, clean and easy to navigate framework in which the sites could make use of Flash elements and interactive product tours as required to bring the messaging to life.
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The consumer.usa.canon.com site is the web home for Canon USA's Consumer Imaging Group products.
Canon USA's Consumer Imaging Group sought to establish a unified look and feel for their individual product group websites, consisting of Camera, Video, Printer, Network Video Systems, Projectors, Binoculars and Calculators products. The database-driven site would have a common template for all the sites, while still allowing a degree of customization for the individual product group sites.
DG Interactive also continues to create the specific content modules, messaging and copy for the Canon USA Video Products group sites, as well as several product-specific modules for Canon USA's Printer Product group.
CanonDV.com is the website of the Canon USA Video Products group. For this site, DG Interactive creates benefits-oriented messaging and Flash modules to help better connect consumers with the products in a manner which avoids "marketing speak", and simplifies the process of choosing the best product to buy.
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