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The challenge faced by Canon U.S.A.'s Video Division was in creating a print component for their "Canon Imaging Consultant" program that would bring to life the market-leading technology behind the camcorders in a dramatic fashion.
Add to that the need to reach two audiences- the sales associates in the retail stores where Canon camcorders are sold, and all of Canon's own sales and support employees.
DG Interactive designed a book that, through words, images and illustrations, united the concepts into a compelling vehicle for delivering Canon's technology message in an accessible, understandable and entertaining manner.
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