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Newtek, a leading supplier of business services and financial products to small and medium-sized businesses across the United States, wanted to unify a number of disparate websites and to create a powerful, innovative brand identity on the Internet.
This identity had to clearly communicate the benefits of Newtek's service offerings across nine areas to business owners as well as potential affiliate and referral partners and do so in a dynamic and effective manner. Clarity in the organization of the content was also paramount in the design and execution.
Key in this effort was DGI's creation of the Newtek "Newt", the company's new symbolic character. Confident, friendly and helpful, he guides the user through short animated introductions to the service line offerings as well as assisting in the navigation of the site.
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